Case study: A Way Home For Dogs Brand Story Video
Client: A Way Home For Dogs
Project: Brand Story Video
Deliverables: Nonprofit brand story video
Use Cases: Website, social media, donor engagement
Overview
A Way Home For Dogs partnered with WaveMark Media to create a brand story video that captures the nonprofit’s mission and impact. The goal was to introduce the organization, highlight their adoption events, and connect with viewers in a way that inspires engagement and support.
The video was designed to be concise, emotionally resonant, and adaptable for multiple platforms including their website and social media channels.
Objectives
Showcase the nonprofit’s mission and impact
Highlight real-life adoption events to connect with viewers
Present the founder’s perspective to humanize and personalize the story
Create a video suitable for website use and social media sharing
Pre-Production & Planning
We coordinated a day to attend one of A Way Home For Dogs’ adoption events in downtown San Diego. This allowed us to capture the energy of the event, observe interactions between the team and the dogs, and plan key shots for the brand story.
We also prepared an interview with the founder, Babs Fry, to ensure her insights and experiences would be central to the narrative.
Production
Kevin from WaveMark Media filmed on location, capturing both the interview and b-roll footage of the adoption event in action. Throughout the shoot, we worked with the nonprofit team to ensure we were highlighting the aspects of their work that mattered most to their mission and audience.
Post-Production
In post, we selected music that complemented the nonprofit’s message and trimmed the ten-minute interview down to a concise 1:40 video that clearly shares who they are, what they do, and encourages viewers to get involved.
The video was then formatted into several versions for use across A Way Home For Dogs’ website and social media channels, maximizing reach and engagement.
Results
The final brand story video successfully captured the nonprofit’s mission and the energy of their adoption events in a concise, engaging format. The video was used across the organization’s website and social media channels, helping to increase awareness, showcase their work, and inspire community involvement. Staff and volunteers reported that the video effectively communicates the heart of the organization and has become a key tool for outreach and engagement initiatives.
